Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
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Nurturing Great Creative - why it matters
24 September 2013
In a fiercely competitive market, advertising magic can make the difference between success and failure. Find out how research at the early stages of campaign development can help underpin a creative brief.
World Cup 2010
1 October 2010
Televisions around the globe were tuned to the games, with audiences and ratings in many countries surpassing those achieved during the 2006 World Cup games - but did advertising bring marketers their desired results?
Top 10 Advertising Lessons Learned
4 May 2010
An Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king.