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World Cup 2010
1 October 2010
Televisions around the globe were tuned to the games, with audiences and ratings in many countries surpassing those achieved during the 2006 World Cup games - but did advertising bring marketers their desired results?
Top 10 Advertising Lessons Learned
4 May 2010
An Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king.