Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
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The Business Elite
4 November 2009
Ever since the Business Elite series – formerly BRS – began in Europe in 1973, the surveys have been about understanding the most senior business people; those key decision makers and opinion formers within the largest companies.
The following thought piece provides unique insight into this elusive audience as they direct their companies through these unprecedented times.
Focusing the Brand for the Coming Recovery
29 October 2009
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930’s may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding Marketers.
The Ipsos Global @dvisor
1 June 2009
This second edition of the Ipsos Global @dvisor deals with how the disruption caused by the economic crisis is affecting the financial and CPG insdustries; and how it is precived by citizens around the world.