Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
Ad Transferability Lessons Learned
16 October 2012
In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser’s chances of making creative successfully transfer across borders.
Shaping Perceptions and Attitudes to Realise the Diversity Advantage
11 July 2011
This study, conducted by the Ipsos Social Research Institute in SPARDA countries, explores whether perceptions and attitudes of the public towards migrants and cultural diversity can be affected by the use of targeted communication strategies.
– Your information|How to use this site
© Ipsos MORI. All rights reserved.