Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a  broad range of topics.

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Acceptable Behaviour?Acceptable Behaviour?
27 February 2012
How governments try to shape the behaviours of their citizens is something that has been much discussed over the past few years. Our report, with a foreword from David Halpern, Director of the Behavioural Insights Team at the Cabinet Office, brings together our latest international research on this subject. Acceptable Behaviour?

American and British Consumers Are Highly Receptive to Smart Grid Technology ConceptAmerican and British Consumers Are Highly Receptive to Smart Grid Technology Concept
14 July 2009
A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid. American and British Consumers Are Highly Receptive to Smart Grid Technology Concept

Experiment Earth?Experiment Earth?
9 September 2010
A public dialogue conducted for the Natural Environment Research Council (NERC) on geoengineering − technologies that involve the deliberate and large scale manipulation of the Earth’s climate system to reduce the extent and impact of climate change. Experiment Earth?

In Perspective 2008/09In Perspective 2008/09
1 January 2009
What does the future hold? This Ipsos MORI report looks back at Britain in 2008 and ahead to Britain in 2009. In Perspective 2008/09

Reputation Council Insight & Ideas May 2012Reputation Council Insight & Ideas May 2012
28 May 2012
This edition includes views from senior communications professionals from Latin America, giving the Reputation Council a more global perspective. Reputation Council Insight & Ideas May 2012

The Big Energy ShiftThe Big Energy Shift
30 June 2009
This report presents the findings of Ipsos MORI’s research into people’s views on government’s plans for a big shift in the way people’s houses and communities are insulated, heated and powered. The Big Energy Shift

The Effectiveness of Enforcement on Behaviour ChangeThe Effectiveness of Enforcement on Behaviour Change
November 2011
Research we have carried out for Keep Britain Tidy explores the effectiveness of using enforcement as a way of preventing environmental crime. The Effectiveness of Enforcement on Behaviour Change

Tipping Point or Turning Point? Social Marketing & Climate ChangeTipping Point or Turning Point? Social Marketing & Climate Change
24 July 2007
This latest research by Ipsos MORI is key in helping all concerned to understand and unpick these choices. Where are we now? How did we get here? And what are the possible solutions? Tipping Point or Turning Point? Social Marketing & Climate Change

Understanding Society - December 2011Understanding Society - December 2011
09 December 2011
In our latest issue of Understanding Society we round up how public opinion has been affected by the major events of an extraordinary year, and what it means for politicians, policy makers and public services in the future. Understanding Society - December 2011

Who Are Britain's 'Grousers' and 'Shiners'?Who Are Britain's 'Grousers' and 'Shiners'?
10 March 2004
The North-east is easily the most optimistic part of Britain, according to a new analysis from the MORI Social Research Institute. People in the north-east are consistently more positive than most others on the economy, and most public services. Who Are Britain's 'Grousers' and 'Shiners'?

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