Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a  broad range of topics.

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The mobile phone comes of ageThe mobile phone comes of age
21 February 2011
As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years. The mobile phone comes of age

Is technology just a ‘boy thing’?Is technology just a ‘boy thing’?
8 October 2010
This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home. Is technology just a ‘boy thing’?

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