Ipsos MORI Publications

A New Reality: government and the IPOD generation
July 2008
This report suggests some ways that politics can connect up with IPODs. It draws on the latest research into young people’s attitudes in general and into successful consumer relationships, including branding. While IPODs do want a new relationship with government, different from the status quo, the good news is that we can learn from the relationships which are already working in other areas of their lives.

Are you being served?
8 March 2012
The LGA and the London Councils Self Improvement Board commissioned Ipsos MORI to undertake this review to help develop a set of questions and accompanying guidance that councils can choose to use in their own local surveys. This document outlines the findings of our review.

The more things change... Government, The Economy and Public Services since the 1970s
22 December 2003
MORI has been asking the public their opinion of government, the economy and public services for over 30 years. This gives us a unique insight into what is changing, what is going in cycles and what is staying the same. This report brings together some of these key trends for the first time.

Understanding your Stakeholders
November 2009
Why is stakeholder management important? Stakeholder management has long been recognised as a central part of an organisation’s effectiveness.

Want to cut public spending? Spend more on advertising!
29 April 2009
“Want to cut public spending? Spend more on advertising!” presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.