Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
Taking Healthcare Market Research into the New Normal 11 September 2012 Read this whitepaper to learn how Ipsos Healthcare managed a physician panel for a medical devices manufacturer, offering the client many benefits including improved engagement.
National Health? Citizens’ views of health services around the world 6 December 2010 People around the world believe that governments should encourage them to lead healthier lifestyles according to a new report published today by the Ipsos Social Research Institute.
United Breaks Guitars - The Rise of the Prosumer 23 June 2010 The paper, entitled “United Break Guitars: The Rise of the Pro-Sumer”, focused on drawing learnings from the consumer world into that of the pharmaceutical industry and in particular how the advent of Web 2.0 has provided consumers and patients (who in reality is the same person) with a much wider platform to collect and also disseminate information.
Ipsos MORI Health Flyer 1 May 2009 Ipsos MORI Health focuses on providing pharmaceutical companies in the UK with a holistic understanding across all healthcare stakeholders and customer groups. We have a particular expertise in helping clients understand how to operate when faced with complex policy issues.
Market Access Article 1 April 2009 Understanding market access means considering the interaction and 'balance of influence' of each stakeholder group to identify and address the opportunities and risks.
Ipsos Health Physician Paper 1 June 2008 In a world facing a global credit crunch, political and pricing pressures are increasingly brought to bear within the physician's office.