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Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a  broad range of topics.

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HIV Management in Russia vs. USA 28 November 2013 In this White Paper, our Global Antiviral team examine the infrastructure of the healthcare systems in Russia and the USA with respect to the management of HIV patients. HIV Management in Russia vs. USA
Ipsos Health Physician Paper 1 June 2008 In a world facing a global credit crunch, political and pricing pressures are increasingly brought to bear within the physician's office. Ipsos Health Physician Paper
Ipsos MORI Health Flyer 1 May 2009 Ipsos MORI Health focuses on providing pharmaceutical companies in the UK with a holistic understanding across all healthcare stakeholders and customer groups. We have a particular expertise in helping clients understand how to operate when faced with complex policy issues. Ipsos MORI Health Flyer
Market Access Article 1 April 2009 Understanding market access means considering the interaction and 'balance of influence' of each stakeholder group to identify and address the opportunities and risks. Market Access Article
National Health? Citizens’ views of health services around the world 6 December 2010 People around the world believe that governments should encourage them to lead healthier lifestyles according to a new report published today by the Ipsos Social Research Institute. National Health? Citizens’ views of health services around the world
Oncology: the Disease, the Dynamics & the Difficulties of Global Market Research 15 April 2014 Using data from Ipsos Healthcare's Global Oncology Monitor, together with secondary research and extensive experience, this paper offers an introduction to the highly complex disease area of oncology. It also highlights some of the distinct challenges of marketing or conducting marketing research for oncology products globally, helping marketing professionals to avoid common pitfalls. Oncology: the Disease, the Dynamics & the Difficulties of Global Market Research
Taking Healthcare Market Research into the New Normal 11 September 2012 Read this whitepaper to learn how Ipsos Healthcare managed a physician panel for a medical devices manufacturer, offering the client many benefits including improved engagement. Taking Healthcare Market Research into the New Normal
The Patient Journey in High Resolution 25 September 2013 This Ipsos Healthcare white paper outlines a new approach to understanding the patient journey, illustrated by original research into the melanoma patient experience. The Patient Journey in High Resolution
Thinking Reputation - February 2014 5 February 2014 Welcome to Thinking Reputation – including news, views and updates on our latest research findings, from Ipsos MORI’s Reputation Centre. Thinking Reputation - February 2014
United Breaks Guitars - The Rise of the Prosumer 23 June 2010 The paper, entitled “United Break Guitars: The Rise of the Pro-Sumer”, focused on drawing learnings from the consumer world into that of the pharmaceutical industry and in particular how the advent of Web 2.0 has provided consumers and patients (who in reality is the same person) with a much wider platform to collect and also disseminate information. United Breaks Guitars - The Rise of the Prosumer
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