Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
The Ipsos MORI Almanac 2012
20 December 2012
Welcome to Ipsos MORI’s review of 2012 – a look at what our research has told us about the state of Britain in a memorable year.
Making Sense... of Britain
27 July 2012
Welcome to the first Ipsos Marketing newsletter which in this edition brings together our latest research and insights into Britain and Britishness.
[sp]innovation & the art of wheel reinvention
23 March 2012
How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?
Understanding Society - Summer 2010
The newsletter deals with key themes - public opinion on the role of government and the Big Society, how to deliver more for less through innovation, more involvemnet from charities and individual behaviour change, and how we engage the public in these difficult decisions.
Are You Using Yesterday’s Forecasting Tools for Today’s Innovations?
17 February 2010
The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s.
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