Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
Disruptive Markets - Navigating the Future July 2010 Ipsos MORI: Summer Business Review: A look across Ipsos MORI research in first half of 2010.
Engaging Audiences 14 April 2010 Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.
Getting the Basics Right? - Customer Service in Britain today 5 October 2009 For the third consecutive year, customer service is the top issue people take into account when judging a company (it overtook quality of products/services and honesty/integrity in 2007 and has remained in pole position since).
Investing for the Good of Society 18 April 2011 This investigates the potential for marketing social investments to mass affluent investors in the UK.
Ipsos Loyalty Council: Sharpening the senses 18 July 2012 For this report, we spoke to over 30 leading experts in customer management to explore the challenges faced by those managing the customer experience.
Ipsos MORI Business Review of the Year - Green Shoots or False Dawn? 1 December 2010 Our End of Year Business Review looks back at a mixed year for businesses, and explores the trends businesses should look out for in 2011.
Ipsos MORI Retail Flyer 15 November 2010 The impact of the economic downturn upon consumers has increased the importance for retailers to achieve competitive advantage through insight across their business
The Imperatives for Customer Loyalty 19 March 2009 This document presents the findings of research conducted by Ipsos MORI and the Logic Group in January 2009. By taking a Britain-wide snapshot we asked customers what they were doing in the first month of the New Year, and asked them about their take on Loyalty.
The Imperatives for Customer Loyalty 2012 16 October 2012 For the fourth year running, The Logic Group has partnered with Ipsos MORI to conduct consumer research with the Great British public to understand the key drivers behind, and manifesting behaviours of, customer loyalty in 2012.
The Logic Group Loyalty Report 2010 8 October 2010 In 2009, the Logic Group commissioned Ipsos MORI to conduct a research study into the "State of Loyalty" in Britain today. This has now been updated one year on and looking to the future asking how can and should we be building loyalty amongst customers?