Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
Making Sense... of Motherhood 12 March 2013 In this edition of the Ipsos Marketing newsletter, we bring you a collection of thought pieces on motherhood and how understanding this life changing moment is a key opportunity for brands and for business.
Making Sense... of Britain 27 July 2012 Welcome to the first Ipsos Marketing newsletter which in this edition brings together our latest research and insights into Britain and Britishness.
Different Worlds - The New Consumers 6 September 2011 The end of summer: our summer business review brings together all our recent thought pieces, with an introduction by Chief Executive Ben Page.
Value for Money 27 July 2011 John Coll, Head of CPG and Retail & Shopper at Ipsos Marketing, discusses the concept of value for money for consumers.
Ipsos MORI Business Review of the Year - Green Shoots or False Dawn? 1 December 2010 Our End of Year Business Review looks back at a mixed year for businesses, and explores the trends businesses should look out for in 2011.
Are You Using Yesterday’s Forecasting Tools for Today’s Innovations? 17 February 2010 The innovation process has changed dramatically over the last several years and yet the primary forecasting tools available to Marketers are basically the same as those used in the 1970s.
Focusing the Brand for the Coming Recovery 29 October 2009 Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930’s may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding Marketers.
Can You Hear Me 11 August 2009 Corporate reputation should be an integral part of your marketing strategy - ignore it and your brand voice runs the risk of not being heard.