Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
Making Sense... of Motherhood
12 March 2013
In this edition of the Ipsos Marketing newsletter, we bring you a collection of thought pieces on motherhood and how understanding this life changing moment is a key opportunity for brands and for business.
Making Sense... of Britain
27 July 2012
Welcome to the first Ipsos Marketing newsletter which in this edition brings together our latest research and insights into Britain and Britishness.
Different Worlds - The New Consumers
6 September 2011
The end of summer: our summer business review brings together all our recent thought pieces, with an introduction by Chief Executive Ben Page.
Value for Money
27 July 2011
John Coll, Head of CPG and Retail & Shopper at Ipsos Marketing, discusses the concept of value for money for consumers.
Ipsos MORI Business Review of the Year - Green Shoots or False Dawn?
1 December 2010
Our End of Year Business Review looks back at a mixed year for businesses, and explores the trends businesses should look out for in 2011.
Are You Using Yesterday’s Forecasting Tools for Today’s Innovations?
17 February 2010
The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s.
Focusing the Brand for the Coming Recovery
29 October 2009
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930’s may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding Marketers.
Can You Hear Me
11 August 2009
Corporate reputation should be an integral part of your marketing strategy - ignore it and your brand voice runs the risk of not being heard.
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