Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
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Reputation Council Insight & Ideas October 2011
12 October 2011
This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, as well as looking from an internal perspective at the purpose and authenticity of company values.
Reputation Council Insight and Ideas May 2011
13 May 2011
This report draws together findings from our fourth sitting of the Reputation Council and delves into the growing phenomenon of social media: we discuss the escalation of this communications medium and also the direct changes to communication planning and strategy being made as a result of social media insights.
Political Communication in Britain
27 April 2011
Political Communication in Britain provides unique insights into the UK General Election of 2010 from those who fought, reported and polled the campaign.
TV on alternative platforms
9 December 2010
The technological advances of recent years have brought about significant changes in how we can choose to access video content. They have given us the ability to timeshift and create our own viewing libraries, to choose between downloads and live streaming online, and to access on-demand programming both online and through the TV set.
Going Mobile in Media Research
29 November 2010
The time is now right for mobile research because improved coverage and penetration of mobile phones enables us to access more research participants.
Increasing accuracy in National Media Consumption surveys
8 October 2010
As the quest to provide increasingly robust research at lower margins becomes more challenging, pressure increases on researchers to make the most cost-effective use of the data collected, which means collecting more data at lower cost. This Bite Sized White Paper discusses the challenges researchers face to deal with these types of projects.
Is technology just a ‘boy thing’?
8 October 2010
This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.
The Rise and Rise of Digital Music
28 July 2010
This Thought Piece explores how the music industry brought about this change, whether it spells an end to piracy and its impact on the physical retailer. Furthermore what, if any, lessons can other providers of digital content learn from the experience of the music sector?
Ipsos MediaCT: An iPad Revolution?
28 May 2010
As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.
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