Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
Thoughtpiece - Is Research Keeping up with Technology? 1 September 2008 How research is adapting to the multi-platform era of media fragmentation.
Horizon Flyer 1 September 2008 An introduction to Ipsos Mori's futures research, involving “Horizon Scanning”. This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients’ business.
Real Trends Flyer 1 September 2008 Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.
Thoughtpiece - Response Rates 1 August 2008 Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.
Multiplayer Paper 1 August 2008 A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.
Selling the D word 1 July 2008 This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.
Full MediaCT Glossary 1 June 2008 4th Edition of the full Glossary of Ipsos Media CT terms.
MediaCT Glossary Flyer 1 June 2008 Flyer for the 4th edition of Ipsos MediaCT's glossary.
Media Brand Equity 1 May 2008 An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.
Closing The Gaps 14 January 2008 Crime has fallen, but people don't believe it - and they've lost confidence in the government. This report looks at the reasons for this "perception gap" and what we can do to close it.