Ipsos MORI Publications

[sp]innovation & the art of wheel reinvention
23 March 2012
How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?

‘Smarter’ Ads on Digital TV
9 October 2009
Within an ever-evolving digital market, coupled with a state of recession, the television industry faces greater competition, challenges and opportunities than ever before. This is a bite sized Thought Piece from Ipsos MediaCT.

3D Movies at the Cinema
15 February 2012
Some industry commentators have begun to question the value of the 3D experience and its potential longevity. Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?

3D TV: A new era in home entertainment?
1 December 2009
Research by Ipsos MediaCT shows there is an opportunity for 3D TV, but broadcasters and manufacturers face a considerable challenge in convincing consumers, having so recently bought into high definition technology, that they should now invest in 3D.

Bite Sized Thought Piece: Weighting Online Surveys
17 June 2010
What is wrong with online samples? Ipsos MediaCT investigate.

Closing The Gaps
14 January 2008
Crime has fallen, but people don't believe it - and they've lost confidence in the government. This report looks at the reasons for this "perception gap" and what we can do to close it.

Engaging Audiences
14 April 2010
Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.

Explaining Labour's Landslide
July 1999
Explaining Labour's Landslide Sir Robert Worcester & Roger Mortimore Published 20 July 1999 £19.95 / $35 (inc p&p) by Politico's www.politicos.co.uk

Faster, Better, Cheaper: Making Money in a Digital World
3 December 2009
What future does media branding have in the new world of unlimited choices? The need for fast and accurate research into how consumers are thinking and behaving has never been greater. The economic stakes have never been higher. Companies that fail to change are unlikely to survive. But those who invest now in understanding what their customers want are likely to be best-placed to lead, rather than to lag these changes.

Full MediaCT Glossary
1 June 2008
4th Edition of the full Glossary of Ipsos Media CT terms.