Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
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Increasing accuracy in National Media Consumption surveys
8 October 2010
As the quest to provide increasingly robust research at lower margins becomes more challenging, pressure increases on researchers to make the most cost-effective use of the data collected, which means collecting more data at lower cost. This Bite Sized White Paper discusses the challenges researchers face to deal with these types of projects.
20 October 2011
Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers.