Communicating Poverty
September 2006
The Joseph Rowntree Foundation’s Public Interest in Poverty Issues programme (PiPi) aims to secure and strengthen public support for alleviating poverty in the UK. This research project informed the programme through two stages of qualitative research. The first involved an evaluation of existing public attitudes to UK poverty, and the second employed a more creative approach to identify messages which might resonate with the public on the issue and thereby generate a more favourable climate of opinion for anti-poverty policies.
