Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
Breakfast Radio: The most important media of the day?
16 October 2012
Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.
Increasing accuracy in National Media Consumption surveys
8 October 2010
As the quest to provide increasingly robust research at lower margins becomes more challenging, pressure increases on researchers to make the most cost-effective use of the data collected, which means collecting more data at lower cost. This Bite Sized White Paper discusses the challenges researchers face to deal with these types of projects.
Taste, Standards and The BBC
24 June 2009
Ipsos MORI has carried out two surveys for the BBC on the issues of morality, values and standards of behaviour in broadcast media.
The Future of Radio
22 January 2010
In June 2009, the UK Government published its Digital Britain Report, which
lays out the requirements for a country living and working in the digital age.
Specifically for radio, this means the migration from analogue to digital
broadcasting. In this context, Ipsos MediaCT looked at the implications of
the Government's forecasts and the barriers to be overcome to ensure
The Future of Radio - An Industry View
18 March 2010
Ipsos MediaCT designed and conducted a bespoke survey among a select group of leaders and opinion formers in the UK radio industry to gauge their reactions to the Digital Britain report and to find out where they see the future of radio going.
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