Ipsos MORI Publications

A Question of Trust
31 October 2011
This paper looks at the importance of reputation for businesses, and how it can be affected by advertising campaigns.

core Summer 09 - Reputation Centre News Round-up
17 July 2009
It has been a busy few months in the Reputation Centre.

Crunch time for reputation management
18 May 2009
As the recession bites, Milorad Ajder explores the reasons for keeping reputation management high up the corporate agenda.

Disruptive Markets - Navigating the Future
July 2010
Ipsos MORI: Summer Business Review: A look across Ipsos MORI research in first half of 2010.

FTSE 100 Public Reporting on Employee Wellness & Engagement
12 May 2011
Latest Ipsos MORI research commissioned by Business in the Community shows the majority of public reporting on wellness and engagement by FTSE 100 companies fails to demonstrate business relevance.

Ipsos MORI Business Review of the Year - Green Shoots or False Dawn?
1 December 2010
Our End of Year Business Review looks back at a mixed year for businesses, and explores the trends businesses should look out for in 2011.

Ipsos MORI Reputation Council Insight & Ideas
1 March 2013
This edition of the Reputation Council report includes, for the first time, contributions from communications professionals from Europe, Latin America, Russia and the USA.

Ipsos MORI Retail Flyer
15 November 2010
The impact of the economic downturn upon consumers has increased the importance for retailers to achieve competitive advantage through insight across their business

Local Government Reputation Campaign
June 2006
Local government plays a huge role in people’s lives and, according to the Treasury, is the most efficient part of the public sector making £2.6m a day in savings. So why is it that public satisfaction of council services is improving, but the public perception of councils is not?

Reputation Council Insight & Ideas May 2012
28 May 2012
This edition includes views from senior communications professionals from Latin America, giving the Reputation Council a more global perspective.