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Winning with Shoppers
7 September 2011
In this thought piece, John Coll and Lindsay Cowan explain why retailers and manufacturers should work on a collaborative process of building shopper-centric business plans which deliver clear value propositions for the shopper.
Value for Money
27 July 2011
John Coll, Head of CPG and Retail & Shopper at Ipsos Marketing, discusses the concept of value for money for consumers.
Ipsos MORI Retail Flyer
15 November 2010
The impact of the economic downturn upon consumers has increased the importance for retailers to achieve competitive advantage through insight across their business