Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
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Winning with Shoppers
7 September 2011
In this thought piece, John Coll and Lindsay Cowan explain why retailers and manufacturers should work on a collaborative process of building shopper-centric business plans which deliver clear value propositions for the shopper.