Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
Moving Mobile Internet into the Mainstream
24 February 2010
Over the past 10 years, the mobile internet has promised much but for many mobile consumers has failed to deliver anything close to fixed (i.e. via PC/laptop) web experience.
3D TV: A new era in home entertainment?
1 December 2009
Research by Ipsos MediaCT shows there is an opportunity for 3D TV, but broadcasters and manufacturers face a considerable challenge in convincing consumers, having so recently bought into high definition technology, that they should now invest in 3D.
Futurelab Gaming in Families Research
7 October 2009
Ipsos MORI has conducted research on behalf of Futurelab consisting of two surveys – one with parents of children under 16 and one with children aged 5-15, with the key objective of examining their views on and experiences of video/computer gaming.
Thoughtpiece - Is the Future of Gaming Digital?
28 June 2009
This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.
Thoughtpiece - The Technological Evolution
1 March 2009
A look at how new technologies are influencing each other, the consumer, and research techniques.
Thoughtpiece - What Price A Song?
1 February 2009
Understanding the behaviours and attitudes of people who download music illegally.
Thought Piece - The On Demand Market
12 January 2009
The multichannel TV homes universe has grown from 29% at the end of 2000 (Ipsos MediaCT's Technology Tracker), to over 88% of homes (Ofcom Q3 2008).
Thoughtpiece - Early Adopters
1 December 2008
An explanation of why early adopters of new technologies are a valuable target group for advertisers and therefore a niche group for market researchers to target.
Thoughtpiece - Is Research Keeping up with Technology?
1 September 2008
How research is adapting to the multi-platform era of media fragmentation.
Real Trends Flyer
1 September 2008
Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.
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