Ipsos MORI Publications

[sp]innovation & the art of wheel reinvention
23 March 2012
How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?

3D Movies at the Cinema
15 February 2012
Some industry commentators have begun to question the value of the 3D experience and its potential longevity. Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?

3D TV: A new era in home entertainment?
1 December 2009
Research by Ipsos MediaCT shows there is an opportunity for 3D TV, but broadcasters and manufacturers face a considerable challenge in convincing consumers, having so recently bought into high definition technology, that they should now invest in 3D.

Different Worlds - The New Consumers
6 September 2011
The end of summer: our summer business review brings together all our recent thought pieces, with an introduction by Chief Executive Ben Page.

Futurelab Gaming in Families Research
7 October 2009
Ipsos MORI has conducted research on behalf of Futurelab consisting of two surveys – one with parents of children under 16 and one with children aged 5-15, with the key objective of examining their views on and experiences of video/computer gaming.

Ipsos MediaCT Tech Tracker
13 December 2012
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.

Ipsos MediaCT Tech Tracker
07/09/2012
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.

Ipsos MediaCT Tech Tracker
12 March 2013
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.

Ipsos MediaCT: An iPad Revolution?
28 May 2010
As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.

Is technology just a ‘boy thing’?
8 October 2010
This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.