Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
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Who Are Britain's 'Grousers' and 'Shiners'?
10 March 2004
The North-east is easily the most optimistic part of Britain, according to a new analysis from the MORI Social Research Institute. People in the north-east are consistently more positive than most others on the economy, and most public services.