Ipsos MORI Publications

Influential Brands event
15 May 2013
Gareth Jones presents the findings from the Influential Brands study. Showcasing the most influential UK and global brands from 2012.

Leveraging the potential for 'word of mouth' and 'word of mouse'
17 December 2012
How to make Re-transmission work for a brand, including examples from the 2012 Super Bowl.

Better Measurement for Stronger Brands
13 July 2012
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.

Social Media Insights
28 February 2012
The rise of Social Media has led to a fundamental change in the way brands communicate with consumers. It is no longer a one-way exchange but a dialogue, in which the power of the consumer must be respected, and appropriately managed.

Children’s Well-being in UK, Sweden and Spain:
14 September 2011
Status technology and clothing brands play a significant role in creating or reinforcing social divisions amongst children between the ‘haves’ and the ‘have-nots’, according to a new report by Ipsos MORI for UNICEF UK.

How to Navigate the Celebrity Endorsement Minefield
8 February 2011
It is a common strategy for advertisers to imbue their brand with the magic of celebrity, but 2010 was a year full of cautionary tales in this area. What are the lessons for advertisers? Keith Glasspoole explains.

Reputation Council Insight and Ideas June 2010
15 July 2010
The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing an expert view on key trends, issues and events in the wider world.

Ipsos Marketing - Global Consumer Views
28 April 2010
Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.

Knowledge Transfer
12 November 2009
Times are tough. Resources are tight. In this economy, marketers are under increasing pressure to do more with less. Scrutinizing your advertising—and advertising research budget—invariably leads to discussions around multinational ad transferability. Before you make a decision to extend or adjust, consider these strategies to ensure that transferability isn’t just possible –but probable.

You turn if you want to
20 August 2009
There is something peculiarly British about a relaunch. It may well be because as a nation we are increasingly (and proudly) fickle, one minute booing the thing we will then fast-track to sainthood – witness the tabloid press and the Great British Public over Michael Jackson or Princess Diana.