Ipsos MORI Publications

Is good digital advertising a fragment of your imagination?
21 March 2013
The main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. How can we help advertisers best leverage the fastest growing medium?

Ipsos MediaCT Tech Tracker
12 March 2013
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.

Making Sense... of Motherhood
12 March 2013
In this edition of the Ipsos Marketing newsletter, we bring you a collection of thought pieces on motherhood and how understanding this life changing moment is a key opportunity for brands and for business.

ASI Nurturing Great Creative event - Award Winning Blooms
6 March 2013
This Ipsos ASI paper demonstrates the role of the Big Idea in award winning advertising and how it can help increase return on investment.

ASI Nurturing Great Creative event - Sowing the seeds
6 March 2013
This paper looks at the Big Idea – what it is and why it provides the best opportunity for successful creative development and how research can help.

The Evolving Business Elite
5 March 2013
The Business Elite are the most senior business executives in the world’s largest companies. Using our Business Elite survey, Ipsos MediaCT investigates how their media consumption has been evolving.

Ipsos MORI Reputation Council Insight & Ideas
1 March 2013
This edition of the Reputation Council report includes, for the first time, contributions from communications professionals from Europe, Latin America, Russia and the USA.

3 Screen Behaviour
22 February 2013
How has the rise of Smartphones and Tablets changed online behaviour?

Childcare and early years survey of parents: 2011
31 January 2013
This survey, funded by the Department for Education and carried out by Ipsos MORI, aims to provide information to help monitor the progress of policies in the area of childcare and early years provision.

Survey sets the standard for residents to rate their care
30 January 2013
Our report for the 2012 Your Care Rating Survey sets out the development of Your Care Rating and results from the trial survey, conducted in Autumn 2012.