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30 July 2009
There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).
Social Media Insights
28 February 2012
The rise of Social Media has led to a fundamental change in the way brands communicate with consumers. It is no longer a one-way exchange but a dialogue, in which the power of the consumer must be respected, and appropriately managed.
10 June 2007
This report contains the key findings of a research study carried out by Ipsos MORI’s Participation Unit to explore theories of influence and consequently to identify a more
meaningful Socio-political Influencer group. It brings together our wealth of data on political activism and places it in the broader context of literature exploring the role of influence in the private and public sectors, in order to understand how a small group of people may have a vital impact on public policy.
Store Bells Ring
21 December 2010
Purse strings seem likely to loosen slightly this Christmas despite continued worry about the economy, the looming increases in VAT and other austerity measures, according to the latest research from Ipsos ASI
Strengthening Local Democracy - Focus Groups
Ipsos MORI focus groups inform Strengthening Local Democracy Consultation, answering tough questions including "do councils have the powers they need to tackle climate change?"
Survey guidance for social housing landlords
Ipsos MORI Scotland has produced detailed guide for use by all social landlords in Scotland. The guide covers all aspects of how to design, manage and produce a survey of their tenants.
Survey Methods At Ipsos MORI
22 November 2006
Ipsos MORI uses all major survey methods across our huge range of work. This runs from face-to-face in-home interviewer surveys using probability samples, through telephone surveys using quotas that are designed to reflect the population, to online studies using panels of people who have signed up to take part in surveys.