Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
Thought Piece - The On Demand Market
12 January 2009
The multichannel TV homes universe has grown from 29% at the end of 2000 (Ipsos MediaCT's Technology Tracker), to over 88% of homes (Ofcom Q3 2008).
In Perspective 2008/09
1 January 2009
What does the future hold? This Ipsos MORI report looks back at Britain in 2008 and ahead to Britain in 2009.
Top Tips For Your Website
Did you know that Internet users take less than a minute to decide whether they trust your website and its content?
And the look of your homepage will help them determine whether they view your organisation as professional, friendly or unorganised.
Thoughtpiece - Early Adopters
1 December 2008
An explanation of why early adopters of new technologies are a valuable target group for advertisers and therefore a niche group for market researchers to target.
Common Sense in a Changing World
13 November 2008
Change is vital for organisations to survive and grow: external factors such as globalisation, the economic climate and new government legislation all demonstrate this requirement. Ipsos MORI undertakes a vast amount of employee research on behalf of organisations going through significant change.
Engaging Employees through Corporate Responsibility
4 November 2008
Companies must understand the impact corporate responsibility has on a most valuable asset - their employees (both existing and potential). Ipsos MORI undertakes a vast amount of research on behalf of organisations, examining the impact CR / CSR has on different stakeholder groups, including employees.
Retail Checkout Flyer
1 November 2008
An introduction to Ipsos MORI retail and shopper team's methods to address pre-lauch issues.
17 October 2008
In the past year, Ipsos ASI has evaluated over 100
digital communications using Ipsos ASI’s holistic
360 tools. What have we learned in that time?
And what questions should you as a marketer
ask yourself when assessing your digital and
online advertising strategies?
Understanding Shoppers Flyer
1 October 2008
How Ipsos MORI research uncovers the motivations and behaviour of shoppers in the UK and around the world.
Thoughtpiece - Trust in Online Research
1 October 2008
An overview of online research and potential pitfalls to avoid.
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