Ipsos MORI Publications

[sp]innovation & the art of wheel reinvention
23 March 2012
How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?

‘Smarter’ Ads on Digital TV
9 October 2009
Within an ever-evolving digital market, coupled with a state of recession, the television industry faces greater competition, challenges and opportunities than ever before. This is a bite sized Thought Piece from Ipsos MediaCT.

21st Century Welfare
11 December 2012
This report, bringing together Ipsos MORI’s latest research, examines the giant evils as conceived by Beveridge, places them in the context of today’s society and explores how they are experienced.

3 Screen Behaviour
22 February 2013
How has the rise of Smartphones and Tablets changed online behaviour?

3D Movies at the Cinema
15 February 2012
Some industry commentators have begun to question the value of the 3D experience and its potential longevity. Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?

3D TV: A new era in home entertainment?
1 December 2009
Research by Ipsos MediaCT shows there is an opportunity for 3D TV, but broadcasters and manufacturers face a considerable challenge in convincing consumers, having so recently bought into high definition technology, that they should now invest in 3D.

A Guide to getting the best out of your Segmentation Analyses
13 April 2011
A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes. The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions.

A guide to the alternative vote
8 February 2011
Dr Roger Mortimore examines the facts and fallacies surrounding the alternative vote (AV) electoral system, what we know about the likely outcome of the forthcoming referendum and the potential consequences if AV is introduced for UK general elections.

A Majority Of Over 100 With The Women's Vote? Or, No Overall Majority?
28 March 2004
Dr Elizabeth Nelson, the founding partner of Taylor Nelson, now one of the world's largest market research groups, leads the London arm of the International Women's Forum, and asked me recently to have a look at the upcoming elections in the USA and here in Britain. I'll confess, I hadn't been paying enough attention to what's been happening to the women's voting intentions since the last general election. Mea culpa!

A New Breed of Shoppers
1 September 2008
The change in consumer behaviour in the current economic crisis.