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Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a  broad range of topics.

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Ad Transferability Lessons Learned 16 October 2012 In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser’s chances of making creative successfully transfer across borders. Ad Transferability Lessons Learned
Advertiser Funded Programming 7 March 2014 Ipsos MediaCT investigates how viewers respond to companies funding programs and at what point they deem the influence that the company gains as unacceptable. Advertiser Funded Programming
After Fukushima 10 March 2012 A year on from the Tōhoku earthquake and tsunami which created a succession of failures in the Fukushima I Nuclear Power Plant in Japan, Ipsos MORI has brought together a pamphlet of its latest thinking on public attitudes to energy policy around the globe. After Fukushima
AHIPP Survey 24 August 2009 The Association of Home Information Pack Providers (AHIPP) commissioned Ipsos MORI to conduct an online survey amongst its member’s customers. AHIPP Survey
All to play for 29 September 2014 Mumsnet, the UK’s largest website for parents, sister site, Gransnet and Ipsos MORI have published a joint report ‘All to Play For’ – an in-depth study into women voters and who’s winning the battle for their vote ahead of next year’s election. All to play for
American and British Consumers Are Highly Receptive to Smart Grid Technology Concept 14 July 2009 A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid. American and British Consumers Are Highly Receptive to Smart Grid Technology Concept
Anti-Social Behaviour 7 June 2007 This report is the first to map how anti-social behaviour is perceived at a local level across all parts of England and how these views are changing over time. Tailored analysis enables us to identify where perceptions are not as we might expect; in some areas perceptions of anti-social behaviour are better than we would predict, in others they are worse. Anti-Social Behaviour
APPsolutely Mobile 16 November 2011 Within a fast-changing and highly competitive technological market, consumers of mobile devices have never had so much choice. What are they looking for? APPsolutely Mobile
Are you being served? 8 March 2012 The LGA and the London Councils Self Improvement Board commissioned Ipsos MORI to undertake this review to help develop a set of questions and accompanying guidance that councils can choose to use in their own local surveys. This document outlines the findings of our review. Are you being served?
Are You Using Yesterday’s Forecasting Tools for Today’s Innovations? 17 February 2010 The innovation process has changed dramatically over the last several years and yet the primary forecasting tools available to Marketers are basically the same as those used in the 1970s. Are You Using Yesterday’s Forecasting Tools for Today’s Innovations?
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