Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
After Fukushima 10 March 2012 A year on from the Tōhoku earthquake and tsunami which created a succession of failures in the Fukushima I Nuclear Power Plant in Japan, Ipsos MORI has brought together a pamphlet of its latest thinking on public attitudes to energy policy around the globe.
AHIPP Survey 24 August 2009 The Association of Home Information Pack Providers (AHIPP) commissioned Ipsos MORI to conduct an online survey amongst its member’s customers.
American and British Consumers Are Highly Receptive to Smart Grid Technology Concept 14 July 2009 A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid.
Anti-Social Behaviour 7 June 2007 This report is the first to map how anti-social behaviour is perceived at a local level across all parts of England and how these views are changing over time. Tailored analysis enables us to identify where perceptions are not as we might expect; in some areas perceptions of anti-social behaviour are better than we would predict, in others they are worse.
APPsolutely Mobile 16 November 2011 Within a fast-changing and highly competitive technological market, consumers of mobile devices have never had so much choice. What are they looking for?
Are you being served? 8 March 2012 The LGA and the London Councils Self Improvement Board commissioned Ipsos MORI to undertake this review to help develop a set of questions and accompanying guidance that councils can choose to use in their own local surveys. This document outlines the findings of our review.
Are You Using Yesterday’s Forecasting Tools for Today’s Innovations? 17 February 2010 The innovation process has changed dramatically over the last several years and yet the primary forecasting tools available to Marketers are basically the same as those used in the 1970s.
ASI Digital event – leveraging the social media paradox 13 September 2012 The people most important for growth are the least likely to engage with brands on social media. By understanding people’s motivations for using different social media platforms, brands can turn this to their advantage – learn how.
ASI Digital event - the smart device revolution 13 September 2012 Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.
ASI Digital event – the truth about digital and engagement 13 September 2012 From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter – helping optimise your creative and media planning to maximise the potential of your online activity.