Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
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Ad Transferability Lessons Learned
16 October 2012
In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser’s chances of making creative successfully transfer across borders.
Advertiser Funded Programming
7 March 2014
Ipsos MediaCT investigates how viewers respond to companies funding programs and at what point they deem the influence that the company gains as unacceptable.
10 March 2012
A year on from the Tōhoku earthquake and tsunami which created a succession of failures in the Fukushima I Nuclear Power Plant in Japan, Ipsos MORI has brought together a pamphlet of its latest thinking on public attitudes to energy policy around the globe.
24 August 2009
The Association of Home Information Pack Providers (AHIPP) commissioned Ipsos MORI to conduct an online survey amongst its member’s customers.
7 June 2007
This report is the first to map how anti-social behaviour is perceived at a local level across all parts of England and how these views are changing over time. Tailored analysis enables us to identify where perceptions are not as we might expect; in some areas perceptions of anti-social behaviour are better than we would predict, in others they are worse.
16 November 2011
Within a fast-changing and highly competitive technological market, consumers of mobile devices have never had so much choice. What are they looking for?
Are you being served?
8 March 2012
The LGA and the London Councils Self Improvement Board commissioned Ipsos MORI to undertake this review to help develop a set of questions and accompanying guidance that councils can choose to use in their own local surveys. This document outlines the findings of our review.
ASI Digital event – leveraging the social media paradox
13 September 2012
The people most important for growth are the least likely to engage with brands on social media. By understanding people’s motivations for using different social media platforms, brands can turn this to their advantage – learn how.