Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
3D TV: A new era in home entertainment?
1 December 2009
Research by Ipsos MediaCT shows there is an opportunity for 3D TV, but broadcasters and manufacturers face a considerable challenge in convincing consumers, having so recently bought into high definition technology, that they should now invest in 3D.
Increasing accuracy in National Media Consumption surveys
8 October 2010
As the quest to provide increasingly robust research at lower margins becomes more challenging, pressure increases on researchers to make the most cost-effective use of the data collected, which means collecting more data at lower cost. This Bite Sized White Paper discusses the challenges researchers face to deal with these types of projects.
3 August 2012
The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
Keep Taking the Tablets...
19 November 2012
The rise of both smartphone and tablet ownership means that more and more people engage in multi-screen behaviour. MediaCT investigates what activities people engage in and how it affects television viewing.
Public views on contestable element of the licence fee
25 September 2009
The BBC Trust commissioned Ipsos MORI to conduct quantitative and qualitative research to gauge the public’s view of specific proposals put forward by the government to use some of the television licence fee to fund the provision of news by providers other than the BBC.
Selling the D word
1 July 2008
This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.
Taste, Standards and The BBC
24 June 2009
Ipsos MORI has carried out two surveys for the BBC on the issues of morality, values and standards of behaviour in broadcast media.
Thought Piece - The On Demand Market
12 January 2009
The multichannel TV homes universe has grown from 29% at the end of 2000 (Ipsos MediaCT's Technology Tracker), to over 88% of homes (Ofcom Q3 2008).
TV gets smart
13 June 2011
Internet connected TVs: Revolutionary or not game-changing? Our Ipsos MediaCT experts investigate.
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