Two surveys were conducted across the United Kingdom between 7th and 25th March 2009, one among 2,206 adults aged 16 years and over, the other among 237 young people aged 11-15 years old. They investigated the issue of morality, values and standards of behaviour in the broadcast media, and explored societal change and current attitudes towards morality, values and standards of behaviour.
Download the topline findings - Aged 16+ (PDF - 230kb)
Download the topline findings - Aged 11-15 (PDF - 90kb)
Download the computer tables - Aged 16+ Part 1 (PDF - 4mb)
Download the computer tables - Aged 16+ Part 2 (PDF - 4mb)
Download the computer tables - Aged 16+ Part 3 (PDF - 4mb)
Download the computer tables - Aged 16+ Part 4 (PDF - 4mb)
Download the computer tables - Aged 11-15 (PDF - 1.5 mb)

 

Technical Specification of the Ipsos MORI quantitative survey

The report is based on the findings of two Ipsos MORI surveys conducted across the United Kingdom (England, Scotland, Wales and Northern Ireland) between 7th and 25th March 2009, one among a quota sample of 2,206 adults aged 16 years and over, and the other among 237 young people aged 11-15 years old. All interviews were conducted face-to-face, in home, and the data were weighted to match the profile of the two populations.

Client contact
Dan Phelan - BBC Vision Publicity
T - 020 8225 7547

Further details of the programme of research carried out by the BBC can be found at: http://www.bbc.co.uk/pressoffice/pressreleases/stories/2009/06_june/24/standards.shtml