A set of strategic objectives has been drawn up and agreed across Government to enable the UK to host an inspirational, safe and inclusive London 2012 Olympic Games & Paralympic Games, and to deliver a sustainable legacy for London and the UK.
The Department for Children, Schools and Families (DCSF) in partnership with the Department for Innovation Universities and Skills (DIUS) is responsible for the 2012 programme objective 3.1.4: Maximise the social benefits, including in health, education and volunteering, of hosting the Games.
A plan for delivering this has been developed and approved by ministers and covers strands including sport, culture, languages, international links, volunteering and healthy living.
While some research and initial consultations have already been conducted, no wider-scale, structured consultation has taken place amongst 5-19 year olds.
Therefore, Ipsos MORI was commissioned by DCSF to explore young people’s views on how to maximise the social benefits of the London 2012 Olympic Games & Paralympic Games. Within this, key issues examined included the extent to which young people feel engaged with the London 2012 Olympic Games & Paralympic Games; how they believe they should be engaged; overall responses to the policy direction; and, more specifically, how they believe particular activities could be executed for maximum benefit.