Ipsos MORI has asked the general public about their views on animal experimentation since 1999. The latest survey was conducted on behalf of the Department for Business, Innovation and Skills (BIS) in December 2009.
This report presents the findings of a survey on public attitudes towards animal experimentation and awareness of the work of the National Centre for the Replacement, Refinement and Reduction of Animals in Research (NC3Rs). The research was conducted by Ipsos MORI on behalf of the Department for Business, Innovation and Skills (BIS). Ipsos MORI has been conducting research among the general public on the subject of animal experimentation since 1999. In previous years the work has been carried out on behalf of the Medical Research Council (in 1999), New Scientist magazine (in 1999), the Coalition for Medical Progress (in 2002 and 2005), the Department of Trade and Industry (in 2006), BERR (in 2007) and BIS (in 2008).
Ipsos MORI interviewed a representative sample of 988 British adults aged 15+ in 172 sampling points across Great Britain. Interviews were conducted face-to-face
in respondents’ homes, between 11 and 21 December 2009, using CAPI (Computer Assisted Personal Interviewing) as part of the Ipsos MORI Omnibus
. Data have been weighted to the known profile of the population.