Ipsos MediaCT: An iPad Revolution?
Bite Sized Thought Piece
Since its grand unveiling in late January 2010, Apple’s iPad has been the subject of intense media excitement and speculation. Many have hailed it as a technological masterpiece that will revolutionise the ways in which we consume and interact with everyday media; others have questioned its hype and market positioning – Is it designed to replace our computers or accompany what we already have? Isn’t it just an over-sized iPhone? What does it actually add to the media landscape?
Whilst the long-term impact of the iPad has yet to be established, there is no doubting its immense short-term success. Since its official US launch in early April, demand for the iPad has been unprecedented, with more than one million units sold in less than a month, making the iPad a faster seller than even its predecessor and sister product, the iPhone.
As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.