The Logic Group Loyalty Report 2010
The British Customer in 2010
Ipsos MORI has again worked with the Logic Group to conduct a research study into the “State of Loyalty” in Britain today.
In 2009 we examined the “The Imperatives for Customer Loyalty” looking at consumer behaviour and attitudes during the depths of the recession towards the companies we buy services or products from. This has now been updated one year on and looking to the future asking how can and should we be building loyalty amongst customers?
The 2010 Loyalty Report focuses on a number of key questions:
- How do we feel – which businesses/organisations do we feel loyal towards?
- How do we behave – which loyalty schemes have we joined?
- What’s the verdict – are current loyalty schemes fit for purpose?
- What do we as consumers think would make us spend more?
- Do we think we get a fair deal from loyalty schemes?
- …and what impact has the recession had on all this?
The research was conducted in April 2010 and we spoke to 2,000 members of the general public across Britain.
- 2,154 British adults aged 15+ were interviewed between 23rd and 29th April 2010
- Interviews were conducted face-to-face using CAPI technology
- Data is weighted to be regionally and nationally representative.
- An asterisk (*) denotes a figure less than 0.5% but greater than zero
- Base ‘all’ unless otherwise stated
- Where results do not sum to 100, this may be due to multiple responses, computer rounding or the exclusion of don’t knows/not stated
- Significant differences year on year are highlighted – red = significantly lower, green = significantly higher