This report draws together findings from our fourth sitting of the Reputation Council and delves into the growing phenomenon of social media: we discuss the escalation of this communications medium and also the direct changes to communication planning and strategy being made as a result of social media insights.

This report also explores key challenges to overcome in ‘proving’ the value of reputation management within the wider organisation and also how companies can tackle a trust deficit.

Set up by Ipsos MORI’s Reputation Centre in 2009, the Reputation Council’s regular feedback sessions provide rich insights into the theory and application of reputation management. Our reports are the definitive guide to the latest thinking and practice in the corporate communications world.