Shaping Perceptions and Attitudes to Realise the Diversity Advantage
This study, conducted by the Ipsos Social Research Institute for the Council of Europe and the European Union, explores whether perceptions and attitudes of the public towards migrants and cultural diversity can be affected by the use of targeted communication strategies. Findings from wave one of the survey will help the seven towns/cities participating in SPARDA develop their
communication strategies. This report presents the findings from wave one of the research. The research consisted of face to face surveys conducted in the seven local entities participating in the SPARDA project.
Most people do not recognise the advantages of immigration. Of the statements provided, the highest proportion of people generally tended to agree with the negative statements and disagree with the positive statements provided.
The 7 SPARDA areas are: Lyon (France), Limassol (Cyprus), Coimbra (Portugal), Reggio Emilia (Italy), Had-Dingli (Malta), Valencia/Pactem Nord (Spain) and Patras (Greece).