The Ipsos Loyalty Council, leading the debate on customer experience

The Loyalty Council’s aim is to explore the challenges faced by those measuring and managing the customer experience, allowing members to learn from each others’ experiences and Ipsos Loyalty’s expertise, so that together we can lead the debate in the industry.

It’s comprised of around 40 customer management experts from across a range of industries from retail, energy and financial services to music, film and football.

Member organisations include:

Aviva	Gatwick Airport	RBS
Capital One	General Mills	Royal Mail
Chelsea Football club	IHG	RSA
Coventry Building Society	Kcom	Scottish Widows
Debenhams	Liverty	Sony Music Entertainment
E.ON	LOVEFiLM	Standard Life
EDF	Marks & Spencer	Telefonica/O2
easyJet	Monarch Airlines	The Trainline
Eurostar	Nationwide	Whitbread
Everything Everywhere	Orange	Wickes

We’ve had one-to-one discussions with each member covering a range of topics including customer centricity, big data, loyalty schemes and social media, culminating in a report which plays back what we heard and offers an honest appraisal of the loyalty landscape. The report was recently launched at an Ipsos Loyalty Council networking event.

To download the report, register using the button above.