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Ipsos MediaCT Tech Tracker

Q4 2012 Full Report

Ipsos MediaCT Tech Tracker

At Ipsos MediaCT, we have been tracking Media, Content and Technology trends since 2006, providing robust and in-depth insight into tech ownership, internet access, content consumption and the connected home. Each quarter we share our findings with our clients and are delighted to invite you to view or download our report and interactive brochure.

Our most recent wave of fieldwork was conducted, using our face-to-face omnibus. We talked to a representative sample of circa 1,000 consumers from across Great Britain, including: (Circa)

  • 100 tablet owners
  • 450 smartphone owners
  • 400 social networkers
  • 400 gamers, including 250 Wii owners; 100 PS3 owners and 150 Xbox 360 owners
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Aakanksha Haran
Aakanksha Haran

Associate Director


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