Over the past ten years, the mobile internet has promised much but for many mobile consumers has failed to deliver anything close to the fixed (i.e. via a PC/laptop) web experience.

Mobile internet is still, after all this time, at a relatively early stage of consumer acceptance. Research from Ipsos MediaCT in November 2009 showed that just 22% of all mobile consumers aged 15-50 regularly used their mobile to access the internet.