INTELLIGENCE: Strategic Social Media Listening
INTELLIGENCE™ is predicated on the belief that with millions of articles, news stories, blog posts, tweets and comments, there is a clear role for on-line listening.
However listening without interpretation and judgement lacks the strategic perspective that can make the real difference in the way in which you target and engage with key stakeholders.
Working with you we will identify the current key issues that need to be monitored and managed as well as emerging and potential issues that could impact your reputation going forward. These areas form the building blocks of our analysis framework – enabling us to identify and understand your real priorities from the background noise.
Here is the presentation from our webinar on the subject, held on 12 September 2012.