Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors.  Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences.  Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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BBC Coverage Of The EU
15 February 2005
MORI's work for the BBC shows that - in a majority of cases - knowledge and understanding of the EU is very low. This severely limits people's ability to make a judgement on the impartiality of the BBC's coverage. Lack of understanding tends to translate into low interest and limited consumption. This in turn severely limits the majority's ability to compare the relative qualities of the BBC's EU coverage across its three platforms (television, radio and online), or to judge the BBC's coverage against that of other broadcasters. BBC Coverage Of The EU

UK On Europe: Low On Knowledge, Low On Trust
20 September 2004
MORI's latest research for The Institute for Citizenship's A Vision of Europe project shows that the British public have low awareness of, low knowledge about, and low trust in, the institutions of the European Union. Furthermore, they do not feel they have enough information to make a considered vote in the referendum on the European Constitution. Few people trust any institution to represent the views of ordinary people, and many do not know the name of any of their MEPs. UK On Europe: Low On Knowledge, Low On Trust

The Referendum Battle
6 September 2004
MORI's latest research on behalf of The Foreign Policy Centre shows that the majority of the public have still to make up their minds or say they can be persuaded about how they would vote in a referendum on the European Constitution. Nevertheless, at this point in time it seems as though the "no" campaign have established an early lead in the campaign with exactly half the public saying they are against Britain adopting the Constitution. This includes over a quarter (27%) who say they are strongly against. For the "yes" campaign, we find just short of a third of the public who say they are either generally (23%) or strongly (8%) in favour of Britain adopting the Constitution. The Referendum Battle

Voters Happy to Stick With the MPC
5 March 2004
The Chancellor will refresh his verdict on the economic case for EMU entry in the Budget. We expect him again to rule out EMU entry, although doubtless with some sugar-coated language about gradual convergence. Voters Happy to Stick With the MPC

Europe Research Amongst UK Residents
2 February 2004
Recent MORI Social Research Institute research amongst residents of the UK has shown that: Europe Research Amongst UK Residents

Attitudes to Joining the Euro 1996-2003
September 2003
Q Which of the following best describes your own view of British participation in the single currency? Attitudes to Joining the Euro 1996-2003

Latest Views On The Euro
26 September 2003
A majority of people in Britain would vote against joining the single European currency if there were a referendum, according to new research from MORI Financial Services. As part of regular research for citigroup, the first question asks 'If there were a referendum now on whether Britain should be part of a single European currency, how would you vote?' The results show the share in favour of EMU entry edged down to 24% in September from 27% in June, with a rise in the share against to 61% from 59%. Thus, the balance against EMU entry rose to 37% from 32%, and is the highest since November 2000. A further 14% say they do not know how they would vote. Latest Views On The Euro

Public Opinion On EMU Entry
20 June 2003
A majority of people in Britain would vote against joining the single European currency if there were a referendum, according to the research by MORI for citigroup. The results show the share in favour of EMU entry stands at 27% (it was 29% in May), and those against stands at 59% (from 58% in May). The balance against EMU entry rose to 32% from 28%, and is the highest since October 2001. A further 14% say they do not know how they would vote. Public Opinion On EMU Entry

EMU Entry Off the Pre-Election Agenda
8 May 2003
A majority of people in Britain would vote against joining the single European currency if there were a referendum, according to new research from MORI. As part of regular research for citigroup*, the results show the share in favour of EMU entry edged down to 29% from 30% in March, with a rise in the share against to 58% from 56%. Thus, the balance against EMU entry rose to 28% from 26%, and is the highest since October 2001. EMU Entry Off the Pre-Election Agenda

Britain's Most Important International Relationship - trends 1969-2003
28 April 2003
Q Which of these — Europe, the Commonwealth or America — is the most important to Britain? Britain's Most Important International Relationship - trends 1969-2003

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