Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Ipsos MORI Political Monitor June 2009
23 June 2009
Record dissatisfaction with the government, yet more expecting economy to improve than at any point since 1997

MORI Political Monitor May
2 June 2005
Q1 How would you vote if there were a General Election tomorrow?

MORI Political Monitor March
24 March 2005
Q1 How would you vote if there were a General Election tomorrow? Which party are you most inclined to support? Base: 3,819 British adults, 18+

MORI Political Monitor, February 2005
24 February 2005
February's Political Monitor, conducted for the Financial Times, shows the highest level of voting intentions for the Conservative Party recorded by MORI for 18 months.

MORI Political Monitor, December 2003
19 December 2003
Among those who say they are certain to vote at the next General Election, Labour's share of the vote has risen four points, from 36% in November to 40% in December. The Conservatives now on 31% are down four points and the Liberal Democrats remain unchanged on 22%.

MORI Political Monitor — Political Attitudes in Great Britain
1 December 2003
MORI's latest Political Monitor shows that Michael Howard has failed to increase the Conservatives' voting intention share at an immediate General Election. The poll, conducted between 20-25 November 2003, is the first MORI survey of voting intentions and ratings of the party leaders' performance since Michael Howard was officially named as the new Tory leader.

After Duncan Smith: What Now For The New Tory Leader? - MORI Political Monitor — Political Attitudes in Great Britain
30 October 2003
MORI's latest Political Monitor shows that Michael Howard, or any new Tory leader, faces a tough task if the Conservative Party are to make a significant dent in Labour's parliamentary majority.

MORI Political Monitor - Political Attitudes in Great Britain
30 October 2003
MORI interviewed a representative quota sample of 2,018 adults aged 18+ at 195 sampling points across Great Britain. Fieldwork was conducted face-to-face on 23-28 October 2003. Data are weighted to match the profile of the population.

Public Do Not Think Iain Duncan Smith Is Ready To Be Prime Minister
6 October 2003
Two-thirds of the British public (67%) do not think that the Conservative Party leader, Iain Duncan Smith is ready to be Prime Minister. Only 16% agree that Duncan Smith is ready to move into Downing Street, and 17% say they do not know. The MORI survey for the Financial Times also shows that three times as many people disagree that "the Conservatives are ready to form the next Government" (64%) than agree (21%).

MORI Political Monitor — Political Attitudes in Great Britain
23 September 2003
MORI interviewed a representative quota sample of 1,976 adults aged 18+ at 187 sampling points across Great Britain. Fieldwork was conducted face-to-face in respondents homes on 11-16 September 2003. Data are weighted to match the profile of the population.