Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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How is Britain seeing in the New Year?
31 December 2012
Three in ten (30%) Britons will see in the New Year at a gathering with their close friends and family according to a new poll from Ipsos MORI.

Rockin’ around the Christmas shops
20 December 2012
Three quarters of British people (75%) expect to spend the same amount or more on Christmas presents this festive season, than they did last year.

Superhuman Paralympians change view of disabled people
10 September 2012
Eight in ten (81%) British adults say that Paralympics 2012 has had a positive impact on the way disabled people are viewed by the public according to a new Ipsos MORI poll.

Olympics boosts opinion of BBC, Royal Family and London
15 August 2012
Britons say the Olympic Games has had a positive effect on their views of the BBC, the Royal Family and the people of London, according to a new Ipsos MORI post-Olympics poll.

The Olympics will cheer us up say Britons in Ipsos MORI poll
20 July 2012
Despite the weather, the traffic, and G4S, most Britons expect the Olympics to have a positive effect on the mood of the British public according to a new poll by Ipsos MORI.

Fewer Europeans and only half of Brits are going on holiday this summer
17 July 2012
The proportion of Europeans planning to go away this summer is at record low (58%) with a smaller number of Britons (51%) says our latest research for Europ Assistance.

London 2012: Olympic sponsors score low recognition
26 January 2012
With six months to go until the London 2012 Olympics starts, the benefits of being an Olympic sponsor have yet to be realised says a new Ipsos MORI poll.

When celebrity endorsements go wrong
24 August 2011
When celebrity endorsements go wrong: Our latest Global @dvisor survey shows that a quarter of global citizens say they would consider not buying a product if a celebrity that endorses it is reported to be engaging in personal misbehaviour.

London 2012: Support 'high' among Londoners despite 'unfair' ticketing
26 July 2011
About 57% of Londoners feel the ticket sales for the 2012 Olympics was "not fair", but this has not dented the support for the event being held in the city, Ipsos MORI research for BBC London has found.

Brits most likely among Europeans to book holidays online
9 June 2011
Ipsos research for Europ Assistance UK shows that Britons are the group most likely among Europeans to book their holidays online.