Election Manifestos - attitudes 1997-2001
June 2001
Q How likely or unlikely are you to read or look at any of the party political manifestos in this election campaign? Q Which of these statements best describes your attitude to the party election manifestos?

Expected general election outcome 1979-2005
1 May 2005
Q What do you think will be the outcome of the forthcoming election?

First Time Voters, 1997
30 March 1997
Poll of first time voters in 1997.

Future Government 1997
2 May 1997
MORI survey for the Economist, conducted on the eve of the 1997 general election, exploring public attitudes to the future political and constitutional agenda

General Election '97 Result
2 May 1997
Performance of the polls in the 1997 election: Association Of Professional Opinion Polling Organisations press release

How Britain Voted in 1997
May 1997
Profile of voters and how they voted in the 1997 election by age, gender, social class, housing tenure, region, newspaper readership, ethnicity, trade union membership, etc

How Britain Voted Since October 1974
May 2010
Demographic breakdown of voting from MORI's election aggregates of polls (corrected to the final result), 1974-2010

Importance of Election Result 1979 - present
6 May 2010
Q How much do you personally care who wins the General Election? Q How important is it to you personally who wins the General Election?

Interest in Election News 1992 - 2010
16 May 2010
Q How interested would you say you are in the following? News about the election Q Thinking back to the campaign, how interested would you say you were in news about the General Election?

Interest in Opinion Polls during Elections 1992-2005
3 May 2005
Q How interested would you say you are in what opinion polls say about the election?