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Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors.  Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences.  Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Election Manifestos - attitudes 1997-2001 June 2001 Q How likely or unlikely are you to read or look at any of the party political manifestos in this election campaign? Q Which of these statements best describes your attitude to the party election manifestos? Election Manifestos - attitudes 1997-2001
Expected general election outcome 1979-2005 1 May 2005 Q What do you think will be the outcome of the forthcoming election? Expected general election outcome 1979-2005
First Time Voters, 1997 30 March 1997 Poll of first time voters in 1997. First Time Voters, 1997
Future Government 1997 2 May 1997 MORI survey for the Economist, conducted on the eve of the 1997 general election, exploring public attitudes to the future political and constitutional agenda Future Government 1997
General Election '97 Result 2 May 1997 Performance of the polls in the 1997 election: Association Of Professional Opinion Polling Organisations press release General Election '97 Result
How Britain Voted in 1997 May 1997 Profile of voters and how they voted in the 1997 election by age, gender, social class, housing tenure, region, newspaper readership, ethnicity, trade union membership, etc How Britain Voted in 1997
How Britain Voted Since October 1974 May 2010 Demographic breakdown of voting from MORI's election aggregates of polls (corrected to the final result), 1974-2010 How Britain Voted Since October 1974
Importance of Election Result 1979 - present 6 May 2010 Q How much do you personally care who wins the General Election? Q How important is it to you personally who wins the General Election? Importance of Election Result 1979 - present
Interest in Election News 1992 - 2010 16 May 2010 Q How interested would you say you are in the following? News about the election Q Thinking back to the campaign, how interested would you say you were in news about the General Election? Interest in Election News 1992 - 2010
Interest in Opinion Polls during Elections 1992-2005 3 May 2005 Q How interested would you say you are in what opinion polls say about the election? Interest in Opinion Polls during Elections 1992-2005
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