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Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors.  Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences.  Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Rockin’ around the Christmas shops 20 December 2012 Three quarters of British people (75%) expect to spend the same amount or more on Christmas presents this festive season, than they did last year. Rockin’ around the Christmas shops
When celebrity endorsements go wrong 24 August 2011 When celebrity endorsements go wrong: Our latest Global @dvisor survey shows that a quarter of global citizens say they would consider not buying a product if a celebrity that endorses it is reported to be engaging in personal misbehaviour. When celebrity endorsements go wrong
Election Campaign Penetration 1979-2010 May 2010 Q During the past few weeks have you…? ...had any political leaflets put through your letterbox? ...seen any party election broadcasts on TV? ...seen any political advertisements on billboards? ...watched the leaders debate on TV? ...seen any political advertisements in newspapers? ...heard any party election broadcasts on the radio? ...been called on by a representative of any political party? ...received a letter signed by a party leader individually addressed to you? ...been telephoned by a representative of any political party? ...helped a political party in its campaign? ...visited a political party’s website? ...used the internet to access information on candidates or parties? ...attended a political meeting addressed by a candidate? ...received a video through your letterbox from a political party? ...received an e-mail from a political party? Election Campaign Penetration 1979-2010
Lifting The Lid On The New Broadcast Generation 3 November 2006 Ipsos MORI survey reveals latest technology habits of the British public Lifting The Lid On The New Broadcast Generation
Coca-Cola Most Recognised World Cup Sponsor 7 July 2006 As England tries to forget their team's customary exit on penalties, and the World Cup draws to a close, Coca-Cola is emerging as the brand most associated with the global football tournament, according to new research from Ipsos MORI. Coca-Cola Most Recognised World Cup Sponsor
Young People And Alcohol Advertising: A Study To Assess The Impact Of Regulatory Change 20 December 2005 This report contains findings from a benchmark wave of quantitative and qualitative research among young people across the UK in 2005 on behalf of Ofcom and the ASA. The study has been designed to assess the impact of regulatory changes in alcohol advertising rules aimed at reducing the appeal of some alcohol advertising to young people under the age of 18 years. Young People And Alcohol Advertising: A Study To Assess The Impact Of Regulatory Change
Election Campaign Influences on Voting 1997-2005 5 June 2005 Q Which of these items, if any, have influenced the way you intended to vote? Election Campaign Influences on Voting 1997-2005
Direct Mail 'Binned' By A Third Of Britons 31 March 2004 Two thirds of British people aged over 35 who receive direct mail either throw it in the bin (36%) or want it to stop (29%), according to research by MORI. The survey, commissioned by The REaD Group, shows two in five (42%) believe they receive seven or more pieces of direct mail a week. Direct Mail 'Binned' By A Third Of Britons
Election Campaign Marketing and Impact 23 November 2001 The public's judgments of the parties and leaders plus impact of election campaigning Election Campaign Marketing and Impact
Busy customers want hard cash savings before accepting utilities sales calls 15 November 2001 New research has revealed that a quarter of all British phone, gas, water and electricity customers only want to accept sales calls from their service providers in return for a saving of at least forty pounds per year. Busy customers want hard cash savings before accepting utilities sales calls
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