Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors.  Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences.  Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Ipsos MORI Cancer Research PollIpsos MORI Cancer Research Poll
14 March 2012
A recent Ipsos MORI poll conducted by Cancer Research UK and funded by Tesco found an apparent lack of awareness of the symptoms and signs of cancer amongst adults in Northern Ireland. Ipsos MORI Cancer Research Poll

Survey for Age UK
23 September 2010
Ipsos MORI's survey for Age UK shows the general public want entitlements for people in old age such as Winter Fuel Payments and free prescriptions to remain universal in October’s spending review. Survey for Age UK

How Britain Voted in 2010
21 May 2010
Profile of voting behaviour at the 2010 general election broken down by age, gender, social class and housing tenure How Britain Voted in 2010

How Britain Voted Since October 1974
May 2010
Demographic breakdown of voting from MORI's election aggregates of polls (corrected to the final result), 1974-2010 How Britain Voted Since October 1974

Three Score Years and When?
26 September 2006
New Ipsos MORI research undertaken for BUPA explores attitudes and opinions about an aging population and workforce, among the general public and senior HR executives. Three Score Years and When?

Age Discrimination At Work
2 December 2002
People who suffer discrimination at work are more likely to be a victim because of their age than any other factor, including race or gender — according to new research from the MORI Social Research Institute. Age Discrimination At Work

Scottish Household Survey Bulletin No. 7 - Life Cycles
7 March 2002
The seventh Scottish Household Survey Bulletin looking at differences in housing, economic activity and transport across age groups. Scottish Household Survey Bulletin No. 7 - Life Cycles

How Britain Voted In 2001
20 July 2001
MORI's estimates of how the votes - and the non-votes - were spread in the 2001 general election. How Britain Voted In 2001

How Britain Voted in 1997
May 1997
Profile of voters and how they voted in the 1997 election by age, gender, social class, housing tenure, region, newspaper readership, ethnicity, trade union membership, etc How Britain Voted in 1997

How Britain Voted in 1992
12 April 1992
Who voted which way: the aggregate analysis of MORI's election polls, weighted to the eventual outcome How Britain Voted in 1992

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Political and Social Trends

Political and Social TrendsOur long term political and social trends are unrivalled amongst polling organisations.

Political and Social TrendsRead More

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Statement on accusations by Labour List

A statement by Ipsos MORI in response to an article on the Labour List blog.

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