Ipsos MORI Research Archive
Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.
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"Captains Of Industry" Are Conquering Technophobia According To BT Cellnet
22 November 1999
The craze for sending text messages from mobile phones which has hit the nation has been secretly embraced by some of our top business people. Twenty nine per cent of the "Captains' of Industry" surveyed by MORI on BT Cellnet's behalf say they send and receive text messages from their mobile phone and a further nineteen per cent said they would find the service useful. Three per cent even admit to using the service to receive latest football scores and lottery results. The number of SMS messages sent in the UK each month has now topped 100 million (source: Mobile Data Association).
3i / MORI survey of Key Independent Businesses in Britain
Britain's independent businessmen are increasingly opposed to a single European currency, according to the third annual 3i / MORI survey of Key Independent Businesses in Britain. Two in five owner-managers of these business are against it while three in ten are in favour. By contrast, a similar survey conducted in 1995 recorded an even split in opinion on this issue.
A340 Surpasses The Competition In Traveller Preference Survey
2 March 2000
Airbus Industrie's A340 is preferred for its seating and engine configuration by a five to one factor over its closest competitor, according to a survey conducted by UK-based market research company MORI, in January this year. The survey confirmed an overwhelming passenger preference for the A340's user-friendly seating features and exceptional level of comfort overall.
Analysts See Link Between Outsourcing And Profitability
1 July 2002
Over two-thirds (69%) of analysts in the City and Wall Street think the outsourcing of business critical processes can improve a company's share price. Meanwhile 64% think such outsourcing can have a significant impact on a company's profitability.
Are Loyalty Card Schemes Missing A Trick?
4 February 2002
Research released today carried out by MORI on behalf of Black Sun — the loyalty consultancy — reveals the scoop on consumer habits towards loyalty cards. The findings provide a basis for businesses to re-think expensive loyalty programmes, as research shows that current programmes offered by retailers are missing the mark with consumers.
Are Small Firms Getting The Help They Deserve?
In a recent MORI survey, environmental issues were revealed as one of the most important business considerations facing small and medium sized enterprises (SMEs) today - yet many managers are apparently unaware of the key areas of environmental legislation which affect their companies.
Barriers Still Need To Be Breached By Women Entrepreneurs
9 December 1999
Preliminary figures released from a report to be published early next year suggest that although women find it easier to become entrepreneurs now than they did a decade ago, there is still some way to go to bring the level of UK women engaged in entrepreneurial activities up to that seen in the USA.
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