Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Election Campaign Marketing and Impact
23 November 2001
The public's judgments of the parties and leaders plus impact of election campaigning

European Parliamentary Elections Research 1999
March 1999
European Voting Intention - Unprompted with showcard

Evening Standard Election Research — Poll 1
13 April 2005
Including questions on issues important to voting choice and best party on key issues

Howard As Tory Leader
4 November 2003
There's no "bounce" yet evident in the public's voting intention for the Conservative Party after the Tory MPs' choice of Michael Howard as the Leader of the Party. Taking the voting intention expressed last week, before the deposing of Iain Duncan Smith (which was by then widely anticipated) and this weekend, when it became evident there would be only one candidate for the Tory leadership going forward, the Conservatives are down, not up, by three percentage points, to the benefit of the Liberal Democrats, Labour remaining the same at 38 percent.

Ipsos MORI housing survey shows support for Housing Minister proposals on social housing.
6 June 2008
Nearly three-quarters of people we spoke to (73%) agree with Housing Minister, Caroline Flint's, proposals that unemployed tenants who are able to work and live in social housing should risk losing their home if they are not prepared to take up opportunities for support and advice in seeking work (73%).

Ipsos MORI Political Monitor April 2009
21 April 2009
Ipsos MORI's April Political Monitor shows that among those absolutely certain to vote, the Conservative Party lead the Labour Party by thirteen points.

Ipsos MORI Political Monitor August 2008
21 August 2008
Ipsos MORI's August Political Monitor, carried out by telephone between 15-17 August among 1,005 adults age 18 and over, shows the Conservative party on 48% and the Labour party on 24%, a Conservative lead of 24 points.

Ipsos MORI Political Monitor August 2012
17 August 2012
The Government and the three main political parties’ leaders appear to have benefited from a possible Olympic feel-good effect as their satisfaction ratings rise, according to the August Ipsos MORI Political Monitor.

Ipsos MORI Political Monitor December 2008
17 December 2008
Ipsos MORI's December Political Monitor shows that among those absolutely certain to vote, the Conservative party voting intention share has dropped slightly by one point to 39% since our November Political Monitor, and the Labour party share has also fallen slightly by two points to 35%.

Ipsos MORI Political Monitor December 2012
12 December 2012
The December Ipsos MORI Political Monitor shows that despite the public’s economic optimism falling sharply, Ed Balls has lost his lead over George Osborne in being seen as the most capable Chancellor.