Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Consumers Urged To Know The Facts Before Deciding To Buy
25 August 2000
New research released today by on-line electrical retailer value-direct.co.uk urges consumers to approach comparative pricing sites with caution as they may not necessarily be receiving the value for money they think they are.

Price Is Not The Key Factor In Consumers' Interpretation Of Value For Money
25 August 2000
With many households looking to hit the shops over this bank holiday weekend for items such as televisions and fridge freezers, new research from on-line electrical retailer value-direct.co.uk shows that 'no hidden costs' is as important as 'lowest price' in consumers' interpretation of value for money when buying electrical goods.

Retailers Told - Sort Out Your Pricing Claims
25 August 2000
Consumers have had enough of confusing pricing policies and misleading value claims, says on-line electrical retailer value-direct.co.uk. In a new report issued today - 'Clarity begins@home, a call for clarity of pricing on the high street and on the web', value-direct.co.uk is calling for clarity of pricing both on the high street and on the net and value-direct.co.uk is urging the government to take a closer look at how prices are displayed both on and off-line.